The City of Gonzales and the Gonzales Economic Development Corporation recently hired The Retail Coach to provide retail market data and identify growth opportunities within Gonzales’ trade area. The data shows there are nearly 30,000 people living in the retail trade area. The retail trade area is expected to grow by 3.6% in the next five years. The median household income is $63,844. The daytime population consists of employed persons, retired person, and the student population. The average age of the daytime population is 40. All of these indicators are favorable for the trade area population to have the opportunity to shop within the city limits.

The overall potential for growth is positive and confirms there is room to grow the economy within the focused growth industries of grocery, food and beverage, clothing stores and health and personal care.